Our Articles
Case Study: Bringing Business Focus to Technology R&D
Our client was well-experienced in science and technology R&D but needed help commercializing their intellectual property in new markets. Learn how our approach helped bridge that gap.
Case Study: Cultivating a Startup – From Seed to Harvest
Learn how we took a senior thesis project and turned it into an acquired startup.
Case Study: Unveiling Customer Insight
Beauty stores are always collecting information about their customers to help drive recommendations and sales. Their old process was hindering them from growing until we introduced the solution.
Feeling the Pain – Articulating the Problem your Business Solves
People often misunderstand how much customers are willing to give up in order to solve a problem. This white paper will help you determine if your product/service is worth solving.
Finding a Viable Market – Quantifying the True Opportunity for Your Innovation
Finding a Viable Market Quantifying the True Opportunity for Your Innovation Time and again we see both start-up founders and major corporations invest huge amounts of time and money in a product, only to find that there isn't an adequate market for it or that it's...
Case Study: Testing for the Perfect Market
After identifying potential markets to pursue, a client re-engaged Taivara to test their market assumptions and identify the keys to success.
Case Study: Uncovering Hidden Market Opportunity
A client wanted to know if they could turn existing intellectual property into a product and sell it. Read how we uncovered their hidden market potential.
Case Study: Digitizing a Healthcare Market
A startup with big ideas and a small budget came to us to get them off the ground. Learn how our strategic approaches turned their idea into reality.
Case Study: Building the World’s Largest Performing Arts Ecosystem
What seemed simple at first slowly became more complicated. Learn how we dealt with complex business requirements to change an industry.
Kaizen Mind and Startup Continuous Improvement
Taivara Blog Post by Kevin Dwinnell Kaizen Mind and Startup Continuous Improvement Being of Kaizen mind is a focus on small improvements on a daily basis. In business, continuous improvement sounds like an enterprise Six Sigma issue and not a startups concern....
Involving Sales in Innovation: Ideation
Taivara Blog Post by Kevin Dwinnell Involving Sales in Innovation: Ideation Highly publicized leaders in innovation, like 3M and Apple, are known for anticipating customer demand before the consumers themselves are aware yet. This rare form of predictive innovation at...
5 Steps Entrepreneurs Use to Evaluate Innovative Ideas
Taivara Blog Post by Brooke 5 Steps Entrepreneurs Use to Evaluate Innovative Ideas If you’re going to evaluate innovative ideas, there are several things to looking at. My focus today, however, will be on helping entrepreneurs determine how well an idea aligns with...
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