Finding a Viable Market

Quantifying the True Opportunity for Your Innovation

Time and again we see both start-up founders and major corporations invest huge amounts of time and money in a product, only to find that there isn’t an adequate market for it or that it’s way too difficult to compete.

Don’t make that mistake!

Our goal is to help you answer these questions:

  • Do people want to buy my product?
  • Will people pay for my solution?
  • Would enough people buy my product to make it worth the effort?

Answering these questions is critical to the success of your business. The earlier you can answer them the better.

So let us help you understand the true potential of your new startup, product, or business.

Click on the button below to download our free white paper,

Finding a Viable Market
Quantifying the True Opportunity for Your Innovation
by: Kevin Dwinnell

In this paper, Kevin will walk you through the steps to take and will describe resources you can access to:

  • Find the size of your opportunity
  • Identify current and future competition
  • Discover the best ways to reach your target customers
  • Find out if your idea can be turned into a sustainable business

He will share the exact methods and tools he uses as Taivara’s Commercialization Practice Leader to advise business leaders in a variety of company types, sizes, and stages.

TIGER Talk: Seizing the Right Market: Calculating the Potentia...

TIGER Talk: Seizing the Right Market: Calculating the Potential of New IdeasEvery product needs a target market. Whether you’re starting your own business, searching for investment, or are working on a new product idea for your company, to be successful you need to know how much money you can potentially make. And that starts with a proper evaluation and understanding of your market.In this TIGER Talk, you’ll learn how to:- Research your market landscape- Calculate the market size for your product- Identify industry trends, competition and ways to anticipate unexpected solutionsProject your success and return on investmentYou’ll leave with insights, resources and next steps to take as you build your new idea.This is Part 1 of a 2-Part Series (see Part 2: Feeling The Pain: Articulating the Problem You Solve) about understanding your market and building a successful business from it. You don’t have to attend both sessions, however, you will get the most out of attending both.Kevin Dwinnell is Commercialization Practice Leader for Taivara, a tech innovation and software development firm. Kevin has a history of driving product innovation, testing promising business markets and forging robust client relationships to boost top-line revenue. With more than 20 years of experience in the interactive and digital media space performing work for leading brands like AOL, HP, Netscape, and Sony, he offers insights and perspective that will minimize missteps and improve the chances for success. His experience in launching and growing new business in both B2B and B2C categories include efforts for Hanna-Barbera Studios, Emerson Network Power and Turner Broadcasting.

Posted by Innovate New Albany on Friday, February 17, 2017

If you have any questions about finding the right target market, please feel free to let us know.

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