by rmcmanus | Apr 18, 2014 | Blog, Intrapreneurship
Intrapreneurial innovation can benefit from involving a member from the sales team at every stage of the Innovation Value Chain (IVC). Involving sales in the innovation development process starts with sourcing ideas and utilizing a salesperson’s skillset for...
by rmcmanus | Mar 21, 2014 | Blog, Content
Taivara Blog Post by Kevin Dwinnell Involving Sales in Innovation: Ideation Highly publicized leaders in innovation, like 3M and Apple, are known for anticipating customer demand before the consumers themselves are aware yet. This rare form of predictive innovation at...
