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Why Design Doesn’t Matter in Your Product

by Kevin Dwinnell | Feb 7, 2014 | Blog, Innovation

Economist Patricia Funk wrote, “A rational individual should abstain from voting.” I feel the same way about a heavy focus on design. Voting has a cost – in time, effort, lost productivity – with no real payoff. The odds that your vote will...

Mobile – A Perfect Tool for Customer Validation

by Kevin Dwinnell | Dec 6, 2013 | Customer Validation

Product Development and Customer Validation I’m reading Demand Horizon, a new book written by my friend, Gerry Campbell. Demand Horizon helps you understand the consumer demand-driven economy and apply that understanding to product development. Gerry delivers a...
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